LINGALIRO LA CHIKHALIDWE
Masomphenya a Kampani:Pangani mtundu wazaka zana ndikukhala bizinesi yoteteza nyama pamakampani.
Cholinga chamakampani:Mgwirizano, kukhulupirika, zatsopano ndi kupita patsogolo, kukula wamba.
Enterprise Spirit:Pitirizani kupitilira, pangani zanzeru.
Malingaliro azinthu:Sayansi ndi zamakono zatsopano, kupanga khalidwe, kuonetsetsa "miyezo yapamwamba, yapamwamba, yogwira mtima kwambiri".
Business Philosophy:Kukhazikika kokhazikika, kasitomala choyamba, pangani zinthu zopambana.
Philosophy Management:Tsatirani kasamalidwe koyenera, gwiritsani ntchito "kuganiza kwakunja", gwiritsani ntchito "zotsatira".
Lingaliro la talente:Kusankhidwa kukhale koyenera, ntchitoyo ikhale yapagulu, maphunziro akhale akhama, ndipo udindowo ukhale womveka bwino.
BRAND STORY
Yang'anani kwambiri pamakampani oteteza zinyama.
Makampani apamwamba a National.
Zapadera m'mabizinesi atsopano apadera.
Mitundu khumi yapamwamba kwambiri yachinyama ya R&D yaku China.
Mafomu opitilira 20 ndi mizere yopangira zokha, zazikulu, mitundu yonse ya mlingo.
Ogwiritsa ntchito padziko lonse lapansi komanso misika ya Eurasian.
Anasankhidwa Mengniu, Yili, Taikun ndi ena ogulitsa njira kwa zaka zambiri.
Good Chowona Zanyama mankhwala, kusankha Boncheng.
Bangcheng Chowona Zanyama mankhwala, Chinese Chowona Zanyama akatswiri!
KUMASULIRA NTCHITO
Dziko:Ndi ya mgwirizano wa mayiko onse, ndi ya Gubenning State, ndipo ndi ya dziko lodzikundikira.
Kuwona mtima:Ndi za anthu oona mtima, ndi za anthu oona mtima, ndi za anthu oona mtima mkati ndi kunja.
Bangcheng:Kutanthawuza kuti bizinesiyo imayang'anira zinthu zofunika kwambiri pakufunika kwa zosowa zapagulu ndi anthu, imasunga njira yoyenera yowunikira mfundo yogwira ntchito bwino komanso mphamvu zamagetsi, ikuwonetsa kukula kwa kasamalidwe ndi machitidwe abizinesi azinthu zambiri komanso malo otalikirapo, amachitira umboni zabwino kuchokera tsatanetsatane, amakumana ndi mtundu wake, ndikuwonetsa mtundu wamphamvu womwe umagwedeza dziko kuchokera pagululi.